Privacy Policy

1. Introduction

This Privacy Policy outlines how we collect, use, store and protect all information provided by visitors and customers accessing our online store. All practices described within this document are built around protecting personal privacy and delivering transparent shopping experiences for every user. We respect the privacy rights of all people browsing, purchasing, and submitting inquiries through our website, and we design every information management process to limit unnecessary data collection while keeping personal details secure at all times.
This policy applies to all interactions with our platform, including browsing product pages, completing checkout orders, submitting messages through the Contact Us page, receiving site updates, and requesting after-sales support of any kind. Every data handling procedure follows consistent internal standards with no separate rules applied to different regions, customer groups or product categories. No third party will gain unrestricted access to personal information collected on our site without clear voluntary consent from the relevant user.

2. Types of Information We Collect

We only gather information that is necessary to complete order processing, deliver customer support, and maintain normal website operation. All collected data falls into two simple categories: information users actively share with us, and basic technical data automatically recorded during site visits.

2.1 Information You Voluntarily Provide

Users submit these details directly when taking specific actions on our website. This includes full names, delivery addresses, email contact addresses, order reference numbers, payment related identifiers, messages sent via the Contact Us page, and preference notes shared during product consultation or return applications.
This information is collected only when a user chooses to fill in form fields during checkout, send support messages, or opt in to receive routine product and promotion updates. There is no mandatory requirement to provide extra personal details beyond what is needed to ship purchased items and reply to submitted questions. Users may choose to withhold non essential information without facing restrictions on browsing or placing orders.

2.2 Automatically Recorded Basic Technical Information

When visiting our website, basic non identifying technical data will be logged automatically to stabilize site loading and optimize page display. This data includes device model, browser type, general geographic access area, page click paths, page stay duration, and timestamp of each visit.
This set of information cannot be used to identify any single individual. It is only used to analyze overall website access trends, adjust page layout logic, and fix loading or display issues that affect general visitor experience. No unique personal markers are attached to this technical data during storage or analysis.

3. How We Use Collected Information

All personal and technical data we collect serves limited, clear purposes only, and will never be repurposed for unrelated activities without additional user agreement. The core allowed uses are listed below:
  1. Complete full order processing procedures, including sorting goods within the warehouse, arranging outbound shipments, tracking parcel transit status, handling customs clearance formalities, and delivering items to the submitted delivery address within the standard shipping timeline.
  2. Process return applications and complete refund workflows following our official service standards, which includes verifying order records, checking returned goods after delivery back to our warehouse, and issuing reimbursements within the agreed processing window.
  3. Respond fully and accurately to all inquiries sent through the Contact Us page, covering product ingredient explanations, shade matching guidance, shipping timeline checks, discount rule clarification, and troubleshooting for logistics exceptions.
  4. Send automated system notifications linked to placed orders, such as payment confirmation alerts, shipment dispatch reminders, tracking link updates, and refund completion notices sent to the registered email address.
  5. Adjust website content layout, product display logic and promotional content according to overall visitor browsing trends, to create smoother shopping experiences for all customers.
  6. Prevent abnormal order behaviors that may interfere with normal site operation and protect the transaction safety of all users on the platform.
We will not use collected personal information for unsolicited external marketing outreach, nor will we combine separate sets of user data to build detailed individual consumer profiles for commercial resale purposes.

4. Information Storage and Security Protection

All collected user information is stored on secure, restricted access storage systems managed by our internal operation team. Strict internal access control rules are implemented to limit staff members who can view personal customer data. Only team members responsible for order fulfillment, customer support, and financial reconciliation are granted limited access to relevant information, and all access behaviors are recorded for regular internal review.
Multiple security measures are applied to prevent unauthorized access, data leakage, loss or tampering of stored information. Transmission of data entered on our website during checkout and form submission follows stable encrypted transmission standards to block interception risks during information transfer between user devices and our server.
We maintain regular internal inspections of data storage systems to identify and fix potential security risks promptly. When information is no longer required to fulfill its original purpose such as after refunds are fully completed and order records finish the retention cycle, relevant personal data will be securely cleared according to fixed internal procedures to avoid long term unnecessary storage.

5. Sharing and Transfer of Personal Information

We will never sell, rent or trade personal customer information to outside commercial organizations for profit. Limited information sharing may only take place under the following necessary scenarios to complete shopping and delivery services, with strict control over the scope of shared data:
  1. Authorized logistics service partners: We share necessary delivery related details including recipient name and shipping address solely for arranging cross-border parcel transportation and last mile delivery. Logistics providers are prohibited from using this information for any activity unrelated to order shipment.
  2. Authorized payment service providers: Basic transaction data required to process USD payments and refund transfers will be shared with certified payment processors, who follow independent data protection standards to secure all financial records.
All cooperating external service parties sign binding data use agreements that restrict them from reusing, copying or disclosing shared customer information to any other third party. We do not transfer complete contact details or non delivery related personal data to any outside institutions without explicit user consent.

6. User Rights Over Personal Information

Every user holds clear rights to manage their own personal information stored within our system. Users may submit requests through the Contact Us page to exercise the following rights at any time with no extra handling fees applied:
  1. Access records of personal information associated with their historical orders, including a summary of all data stored under their order records.
  2. Submit correction requests if delivery addresses, email contacts or other submitted details contain errors, so our team can update the information accurately.
  3. Request permanent deletion of personal order and contact data once there are no pending shipments, unresolved return requests or incomplete refund processes linked to the relevant order records.
  4. Cancel subscription to routine promotional and product update emails at any time by following the removal instructions contained within each message sent.
Our customer service team will process all information management requests submitted via the Contact Us page within a reasonable time frame and send clear feedback regarding the completion status of each application to the user’s registered email address.

7. Information Retention Rules

Personal order and contact information will only be retained for the minimum period needed to finish all transaction related work. Standard retention cycles follow these rules:
  1. Core order information including delivery details and transaction records will be stored until all shipments arrive, return windows expire, and all related refunds finish processing completely.
  2. Support message records sent through the Contact Us page are kept only until the corresponding inquiry or after sales issue reaches full resolution.
  3. Non identifying automatic technical browsing data is cleared regularly on a fixed cycle and will not be stored long term.
Once the retention period ends, all relevant personal data will be permanently removed from our storage systems and cannot be recovered after clearance completes.

8. Communications Sent to Users

We only send two main types of emails to registered user addresses: mandatory system transaction alerts and optional promotional update messages.

System transaction notifications are required to maintain normal order service, covering payment confirmations, shipment tracking updates, return progress alerts and refund completion notices. These messages cannot be unsubscribed from as they carry critical information needed to track and complete each customer order.
Promotional emails covering site discounts, new product launches and seasonal shopping offers are sent only to users who have voluntarily chosen to receive such updates. Every promotional email includes simple instructions to stop receiving future marketing messages permanently, and unsubscription requests will take full effect immediately after processing.
We will not send frequent irrelevant messages or share user email addresses with external brands for third party marketing campaigns under any circumstances.

9. Updates to This Privacy Policy

We may adjust the content of this Privacy Policy occasionally to match updated website operation processes or optimized data protection workflows. All revisions will be posted directly on the dedicated Privacy Policy page of our website for all visitors to view. The revised version takes effect once published online.
Users are encouraged to check this page periodically to stay familiar with our latest information handling standards. Continued browsing and purchasing activity on our website after policy updates go live counts as acknowledgment of the adjusted privacy terms.

10. How to Reach Us for Privacy Related Questions

Any questions, concerns or requests related to this Privacy Policy, personal data storage, information correction or data deletion should be submitted through the Contact Us page located on our website. Our customer support team will provide detailed, clear replies addressing all privacy related inquiries submitted by users.